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Estelon Forza

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The story of Estelon’s chief designer and engineer started decades ago when at a very young age
and while growing up in the Soviet era he began to dismantle radios and adjusted their
components to improve the sound quality. He took his interest to the university, studying electroacoustics
in St Petersburg. This was the beginning of a journey that led to an important moment
back in 2010 when engineer Alfred Vassilkov was having breakfast with his family.
“It was a lovely Sunday morning having breakfast with my family”, Alfred recalls. “I had long held
the ambition of creating the world’s best loudspeaker. I knew what the concept would be but
instead of selling my idea to a company, I decided to build it on my own. Luckily I already had the
best key executives in my family, my daughters Alissa and Kristiina. That same evening we
decided to set up the company.”

Alfred was designing speakers for over 25 years before achieving his ambition. He always sought
perfection and overcame challenges. Those experiences enabled him to develop technologies
and seek materials to construct the most unique and innovative products. These were combined
with inspiration from nature – the lush and expansive forest landscapes of Estonia in specific –
creating the perfect balance between engineering and design.
The result is Estelon, one of the world’s most luxurious speaker brands. It derives aesthetic and
acoustic excellence through the merger of ingenious creativity and cutting-edge science. Each
decision – from engineering techniques to materials and components used in the
manufacturing process – is made with the perfect harmony of the speakers as a whole in mind.
For Alfred, this flawless synergy is what an engineer strives for, in his creations. Every single detail
is carefully considered, selected and tested during all stages of the production process. The result
is a handcrafted masterpiece of beauty on the outside and the pinnacle of technology on the
inside.
Estelon is today regarded as a leading innovator in the audio industry, having received multiple
awards for its designs and technological innovations. Two times ‘Innovation Award’ in the
Consumers Electronics Show (CES), and a prestigious ‘Red Dot Design Award’, are only the
beginning of a very long list of achievements since 2010.
The company’s loudspeakers are today proudly owned by some of the world’s most eminent
innovators and global leaders.

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